Laura Rubik Meneses Adams was born and raised in Mexico. She is a videogame producer specialized in advergaming and videogames with a cause and has developed projects for esports in Mexico and USA. Previously she was digital product coordinator, UX/UI and EdTech Strategist in educational projects for the US Embassy in Mexico in the area of sports diplomacy and in collaboration with NASEF (Network of Academic and Scholastic Esport Federation), for the Technology Cluster of Mexico City, public and private institutions, As a producer he has participated in the creation of games for UNO, Maps fornite, Canon, and other private companies and governmental institutions. Previously his professional background was developed in New Media Interactive Art, presenting his work in Germany, Italy, Lithuania and Mexico. She is currently President of the IGDA Mexico (International Game Developers Association, Mexico Chapter) where her most recent achievement was co-organizing the start of the 1st Mexican sale of video games in STEAM, Achieving public streaming pitch for video games where profiles such as students, consolidated studios and international publisher participated together. And entrepreneur of an NGO "cradorSTREAM" that through video games facilitates professionalization processes, reducing the technological and economic gap for certain vulnerable populations in her country. For which she has been selected for the Academy of Women Entrepreneurs AWE of the Department of State in USA.