Sari Kitelyn is the Director of Esports for Full Sail University and the owner of Greater Orlando XP League. For the past 18 years, she has successfully developed brand initiatives for Full Sail, including brand campaigns, community outreach projects, new business development, and strategic planning. Since 2016, Sari has been building Full Sail’s award-winning esports ecosystem. Under Sari’s leadership, Full Sail Armada has been recognized as a finalist for the Collegiate Award at the annual Esports Awards, Collegiate Esports Program of the year by the Tempest Awards, and Most influential Gaming Community by Women in Games Global Awards. In 2022, Armada was recognized for their support of marginalized genders in gaming when they won the award for "Up and Coming Collegiate Team" by the *gameHERs awards. Sari has received recognition for her efforts as well, including: Most Impactful Women in Collegiate Esports - eFuse, 2020 Powerhouse Women Making a Difference - Femme Gaming, 2023 Women Who Mean Business Award - Orlando Business Journal, 2023 Diversity Game Changer Award - Orlando Magic, 2023 Director of the Year - National Association of Collegiate Esports, 2023 Woman of Inspiration Award - Greater Orlando Sports Commission, 2023 Best DEI Initiative - the *gameHERS, 2024 Outstanding Leadership Award - the National Association of Esports Coaches and Directors, 2024 Director of the Year - National Association of Collegiate Esports, 2024 Sari is also the co-founder of Esports and Coffee - a Twitch show and online community dedicated to supporting marginalized voices throughout esports and gaming, which she developed with other women advocating for more diversity in those spaces. A graduate of the University of Central Florida, Sari holds her bachelor’s degree in Political Science/Pre-Law and her MBA. She has also earned her Project Management Professional Certification (PMP). Sari is a member of WISE (Women in Sports and Events) and serves as the Vice Chair for the Wise Within Mentorship committee. She is also the Chairman of the Board of Directors for the National Association of Collegiate Esports, and serves in mentorship roles for marginalized genders and communities.