Sue Bohle has a long history in the game world. She founded her own PR agency in 1979, after 10 years with two national public relations firms. The Bohle Company initially focused on tech clients. She was Microsoft’s first public relations agency. She helped Bill Gates launch MS-DOS, launched Epson America and built Packard Bell into the No. 1 manufacturer of the PC. But In 1983, Sue was invited to pitch Atari. At the time, any PR for game companies was done in-house. The Bohle Company became the first PR firm serving videogame clients. Over the next two decades her agency helped ID make Doom the top selling first person shooter; launched products like NEC America’s TurboGraphix-16 ; Trip Hawkins’ 3DO system and Alienware. The Bohle Company also helped grow IGN into the largest online gamer site, helped make GDC the industry’s leading developer gathering and pushed Penny Arcade to expand into a series of gamer events around the world. During this period the agency also launched The Matrix for Warner Brothers and promoted many Sega, Paramount and DreamWorks games. In the early 2000’s, Sue started the Serious Play Conference, to leverage the power of “play” in training and education. Serious Play Conference helps instructional designers and teachers create games to teach k-12 And higher ed students and to train workers and professionals in government, the military healthcare and business. She has long been a promoter of education. In the early 90’s, she championed the development of a standardized curriculum for a game development major in higher ed.